Safwan Al Turk
Brand Builder | Growth StrategistWellness | Performance | Lifestyle
18 years scaling brands at P&G, Nestlé, Nespresso & Samsung.Now building premium ventures that blend strategy, identity & execution.
I didn’t fall into brand strategy. I earned it.
From street sales to scaling Samsung’s $8.5B smartphone business.
Now building brands that sit at the intersection of identity, performance, and purpose.
WHAT I’M BUILDING
Follow the work, not the noise.
Strategy, execution, and lessons from the sharp end of building.