Why do you need a one-pager for your business?

While working on Conscious Baboon, I've realized that one of the essential tools in my arsenal is not the pitch deck but the one-pager live document. Here's why:

While pitch decks can be impressive and flashy, they often lack the key details partners, agencies, and investors need to make an informed decision.

On the other hand, the one-pager live document is a concise and easy-to-digest summary of your business, including your market opportunity, value proposition, team, and financials.

It's designed to be updated and shared in real-time, making it a dynamic tool for ongoing communication and collaboration.

Here are a few tips for creating a compelling one-pager live document:

• Keep it concise. Stick to one page and use clear, simple language.
• Focus on the essentials. What problem are you solving, and how? What's your unique value proposition? Who is on your team? What are your financial projections?
• Make it visually appealing. Use graphics, charts, and images to break up the text and make it more engaging.
• Keep it up to date. Your one-pager live document should be one that you regularly update as your business evolves.

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Here's an example of a one-pager live document that I've used 👇🏼

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Until next time.

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— Saf

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